The Budding Instagram Influencer vs The Extravagant Retiree: Consumer profile

Polar consumer profiling can be a great exercise in exploring the influences and context that each individual brings to the table. A sound understanding of the background and values of a particular person bodes well for a pleasant and fluid interaction.  With the boom of social media platforms, ‘one-on-one’ face time between younger individuals is decreasing…

What is the purpose of shoes and how has the purpose changed?

Shoes are a part of us and there is a part of us in shoes. They might have one or more of the following purposes or they might not. From well worn cherished loved shoes well past their use by date to delicate million dollar shoe displays that will never be worn, there is a shoe for everyone. Here…

What Classifies an object as a shoe?

A shoe is one or more materials which combine and interplay with one another to surround all or part of the foot to serve one or more of the following purposes: Functionality Cushioning Comfort Style Protection Trauma Medicinal Hygienic (prevent spread) Orthopaedic Stability Symbolism Memorial Representative of belief or attitude eg. religion, rights Self Expression Psychosocial Status Branding Collecting Shoes have always…

When did we as humans begin wearing footwear?

Humans beings’ love affair with shoes may go back to prehistoric times, although no actual piece of footwear from that time exists. The first indirect evidence of primitive footwear dates back 40000 years when the bone structure of the fifth toe started to change indicating that something was being worn on their feet. (Choklat 2013) Some of…

Patterns Patterns Patterns!

Learning the basics Patternmaking for custom designed footwear is essential for construction. These dainty little cardboard cut outs, may seem pointless but can save you significant time and money. The premise of patternmaking for design is to plan how the three dimensional shape of the last will relate to the two dimensional individual pieces of leather . For each piece of cut out cardboard denotes each piece…