The 1930’s saw drastic changes to the fashion industry. Moved from dull basic and functional heel to a style focus on Hollywood.
Breif History of footwear influence in the 1930’s:
- Early 1930’s was marked by the end of the stock market crash and started to rebuild the economy.
- 1932 Amelia Earhart first women to fly solo across the Atlantic Ocean.
- Prohibition came to an end in 1933, relaxing alcohol regulations
- First Women’s Weekly was published in Australia in 1933
- Swing Music became popular in 1935
- Wizard of Oz aired in 1939 with Judy Garland wearing the acclaimed red heel.
Style for Men:
- 1930’s men’s clothing was inspired by broad shouldered and thin waist athletes. Suits were wide, pants were wide and shirt collars were also large. Clothing was full of color and distinctive patterns. Plaids, checks, stripes mixed with solid colors. It was the era of men’s classic clothing.
- Two toned shoes became popular
- Industrialization at the work place meant men and children were wearing work boots.
- Mens golf attire (sport)
Style Events for Women
- Hollywood Influence: Betty Davis Basic Black pump 1933 and pumps became extremely popular
- Beach style and summer shoes became more chic worn poolside toward the middle of the 1930’s
- 1934 the first Australian Women’s cricket match against England took place. A simple canvas shoe was popular to wear for sport.
- 1939 saw Ferragamo’s rainbow pump design experimented using materials that were not commonly used in footwear such as cork.
Blog Post from Vintage Dancer, n.d , ‘1930s Style Men’s Clothing’ <http://vintagedancer.com/1930s/1930s-men/> Viewed 3rd of March 2017
Image 1: Mens casual shoes, viewed 2/3/17 <http://vintagedancer.com/1930s/mens-1920s-and-1930s-shoes-styles/>
Image 2 – J.K.Murray, October 12th 2014, O, Chicago Mail Order Company’s Summer Catalogue 1935 ,no known photographer, Mens work boot, Blog Post ‘1935 Shoe Fashions for Women, men and Children’ Viewed 2/3/17, Available on <http://vintagereveries.com/1935-shoe-fashions-for-women-men-and-children/>
Image 4: A group of young women at the bar on board the luxury liner SS Manhattan, off New York, 5th December 1933, ‘Ladies Who Like To Drink Owe A Little Thanks To Prohibition; To celebrate the 82nd anniversary of its repeal, the feminist upside of prohibition.’ Blog Post; The Huffington post. Viewed 3rd of March 2017
Image 5: Rita Trudget 1934; Photographed by Sam Hood, State Library of New South Wales Website; ‘A Maiden Over‘ <http://www.sl.nsw.gov.au/stories/maiden-over> viewed 3rd of March
Image 6: Sandals, Salvatore Ferragamo, 1973.282.2, Work of Art, Heilbrunn Timeline of Art History, The Metropolitan Museum of Art, Design House, Date: 1938, Medium: leather, cork, Accession Number: 1973.282.2, Available online at <http://www.metmuseum.org/toah/works-of-art/1973.282.2/> viewed 3rd of march 2017